Combs are the hardest kind of product to sell online. They all look the same in a thumbnail, they cost eight euros, and nobody reads the description. A brand launching a new collection there isn’t competing on quality — it’s competing on whether the listing explains anything at all.
What we did before shooting
Looked at what the competition was already doing. Which images they lead with, what they claim, what questions they leave unanswered. That’s what decided the shot list: there was no point repeating what everyone else had.
Picked what the listing had to say. Carbon fibre. Anti-static. Rounded prongs that don’t scratch the scalp. Wide teeth for wet hair. Each claim needed its own image, not a line of text.
What had to be right
Translucent plastic on a light background — the material disappears if the light isn’t built to hold its edge.
The colour range shown together, so a customer choosing a shade sees them side by side rather than in six separate tabs.
Scale. A comb in a hand tells you more than a measurement in millimetres.
What we shot and built
- Clean listing images of every reference and of the range together.
- Infographics for each selling point, written and designed as part of the same set.
- A model shot showing the comb used on long hair, for the main gallery and for social.
- Product cards laid out ready for the marketplace, so nothing had to be redesigned before upload.
What the brand got
Research, photography, copy for the infographics and finished listing cards from one production. The collection went up on Amazon as a coherent set, not as six unrelated product pages.
