A book of plans for couples is bought as a gift. And a gift isn’t bought for the paper — it’s bought for what happens when someone opens it. The listing had to show the product and, at the same time, the evening it promises.
What had to be right
The book as a gift object: the paper, the binding, the orange of the cover true to the original. Someone buying it to give away needs to see that it doesn’t look cheap.
The inside, which is where the actual product lives. The plan pages, the space to write, the envelopes that open. Without that, the buyer doesn’t know what they’re paying for.
The scene. Two people on the sofa with popcorn, a couple outdoors — these aren’t decorative frames, they’re the sales argument.
What we shot
- Clean listing images of the book closed, open and from inside, for the main gallery.
- Flat lays with coffee and props, in the register people are in when they’re looking for a gift.
- Lifestyle frames with a couple, indoors and outdoors, for the listing and for social.
- Infographics with what’s included: number of plans, duration, the budget for each one, space for photos.
What the brand got
Product and context from one production, in the same light and the same colour. The listing shows what the book is and, in the same gallery, what it’s for.
