Separation between the hair and the background without pushing the contrast until the lash looks like plastic.
Thickness legible. Between a 0.07 and a 0.10 there’s a difference that decides the purchase, and under bad light the two look identical.
Curl visible in profile, because that’s the other half of the decision.
The pink packaging true to the original. A beauty brand sells the box as well, and pink drifts easily under warm light.
What we shot and built
- Clean listing images of the tray open and closed, with the hair separated and readable.
- Macro of the hair, where the taper of the tip and the real thickness show.
- Infographics of the fan: how it opens, what effect it gives, what the material is.
- A thickness and curl comparison — the information the customer looks for before choosing.
- Brand still lifes with the packaging, for social and for the listing cover.
What the brand got
The full listing from one production: product, macro, technical infographics and brand still life, in one visual language. A product where the entire argument sits in a one-millimetre detail, explained inside its own gallery.
