Product Photography for Shoes on Zalando

Project Overview

The goal of this project was to create high-quality images for a fashion shoe line, specifically designed for sale on the Zalando e-commerce platform. The images needed to meet Zalando’s strict quality and format requirements to ensure optimal product presentation on the platform.

The focus of the photography was to highlight the design, texture, and key details of the shoes, with particular emphasis on the product image to enhance its appeal and showcase its high quality.

Product Photography

To meet Zalando’s requirements and ensure visually attractive images, a professional catalog photography approach was used. This process involved the following techniques and steps:

• Standard Catalog Photography: Shots of the shoes were taken from various angles (side view, top view, and detailed shots) to display all aspects of the design, material, and construction quality.
• Platform Requirements and Format: The images were adjusted to Zalando’s specifications, ensuring the photos were sharp, with a pure white background, and with the required resolution and dimensions to meet their quality standards.
• Lighting Techniques: Professional lighting was used to highlight the textures of the shoe materials (leather and rubber), creating soft contrasts and emphasizing the most important details, such as the buckle, stitching, and soles.

Details and Retouching

Once the photos were taken, meticulous retouching was performed to ensure the images met the highest standards and adhered to Zalando’s guidelines:

• Color Correction: The shoe colors and accessories were adjusted to ensure they looked as natural and accurate as possible, matching the physical products.
• Removal of Distractions: Any imperfections in the images, such as unwanted shadows or dust, were removed to keep the focus on the shoe itself.
• Optimization for Platform: The images were cropped and optimized to the correct size and format for uploading to Zalando without losing quality.

Results

The final images met all of Zalando’s requirements, presenting the shoes in a professional and attractive manner. The use of high-quality images in multiple angles allowed potential customers to see the shoes in detail, resulting in more effective product presentation on the platform.