Product Photography, A+ Content Creation, and Video for Golf-Themed Board Game

Project Overview

The goal of this project was to create high-quality product photography, A+ content, and a promotional video for a golf-themed board game. The client needed these assets to meet Amazon’s listing requirements, focusing on showcasing the game’s packaging, components, and gameplay features, all while highlighting its appeal as an ideal gift for families and golf enthusiasts.

As a product photographer, I provided the images and content necessary to elevate the game’s presentation on Amazon and other e-commerce platforms, ensuring it caught the eye of potential buyers.

Photography Approach

For this project, I used clean, detailed catalog-style photography to show off the product’s key features. The images were designed to adhere to Amazon’s specific standards for product listings, including clear shots of the game box, game components, and lifestyle context shots to showcase how the game can be enjoyed in a social setting.

Key Photography Highlights:

• Product Packaging Shots: Crisp, clear images of the game box, showcasing its design and branding.
• Detailed Shots: Close-up images of the game components, cards, and scoring system, emphasizing the quality and design of each element.
• Lifestyle Context Shots: Images featuring the game being played by a group of people, demonstrating its fun and engaging nature.
• Infographics: Key product information, such as the number of players, recommended age range, and playing time, were presented in simple, eye-catching infographics.

A+ Content Creation

The A+ content was developed to provide additional context and visually enrich the product listing, offering more detailed information in an engaging way.

Content Structure:

• Product Features: A breakdown of the game’s key selling points, such as its versatility in terms of players and its strategic nature.
• Gift Potential: Emphasized the game as a perfect gift for birthdays, parties, or golf lovers.
• Packaging Quality: Featured images of the premium packaging, underscoring the game as an ideal gift item.

Video Content Creation

A short, dynamic video was created, showing the game in action. The video demonstrated how easy and fun it is to play, enhancing its appeal for online shoppers.

Results and Outcome

• Increased Engagement: The high-quality photos, A+ content, and video led to higher engagement on the product page, as customers spent more time interacting with the content.
• Higher Conversion Rates: The clear, professional presentation of the game’s features resulted in an increased conversion rate, helping the client drive more sales.
• Stronger Brand Perception: The consistent and polished imagery reinforced the brand’s image as a high-quality product, making it more appealing to potential buyers.