A powder facial exfoliant in an aluminium bottle, sold on Etsy. On a marketplace full of handmade cosmetics, a listing competes with hundreds of similar products: the photograph is the only thing separating a considered brand from one that looks homemade.
What had to be right
Brushed aluminium without reflecting the whole studio. It’s the most unforgiving material: it returns everything in front of it and goes dead under the wrong light.
The label legible on a curved surface, with the type undistorted at the edges.
Water on the metal for the freshness frames, with droplets that stay where they’re put.
The powder itself visible — it’s what the customer is buying, and what she can’t touch before it arrives.
What we shot
Clean listing images for Etsy: the front, the label, the cap and the product open.
Still lifes on coloured backgrounds and on sand, in the brand’s own natural register.
A short product video, shot in the same session on the same lighting set-up.
What the brand got
Listing, social content and video from a single shoot. The images are live on their Etsy store today, where the product sells with a five-star rating.
