Product Photography & Video for Natural Face Scrub (For Etsy and Social Media)

Project Overview:

The client needed high-quality product photos and videos of their natural face scrub to be used on Etsy and social media platforms. The objective was to highlight the product’s natural ingredients, clean design, and premium packaging, while making it appealing to eco-conscious customers.

Photography Approach:

For this project, I used a minimalist photography style to showcase the natural qualities of the face scrub. The product was photographed from multiple angles, with close-up shots of the packaging and the texture of the scrub. I also created lifestyle images to show the product in use, emphasizing its calming and rejuvenating effects.

Key Photography Highlights:

• Detailed Product Shots: Crisp, clear images highlighting the scrub’s packaging, texture, and natural ingredients.
• Lifestyle Photography: Images showing the product being used in a calming, everyday skincare routine to enhance its appeal.
• High-Quality Lighting: I used soft lighting to make the product look inviting, preserving the natural and eco-friendly vibe of the brand.
• Minimalist Style: Clean, simple visuals that reflect the purity and effectiveness of the product.

Video Content:

In addition to the still images, I produced short, engaging video clips that demonstrated the face scrub in use. The video showed the application process, highlighting its smooth texture and the benefits of using the product.

Results and Outcome:

• Increased Engagement: The images and videos led to higher interaction on social media, especially on Instagram, with more likes and comments from potential customers.
• Brand Awareness: The high-quality photos helped establish the product’s premium image, aligning with the eco-friendly and natural branding.
• Enhanced Appeal: The combination of photography and video content successfully captured the product’s best qualities and made it more enticing to potential buyers.