Online marketplaces in Spain are gaining popularity every year. Today, you can buy everything from books and clothing to cars and food on these platforms. For example, the number of sellers on Amazon is constantly growing, and sales volume is increasing several times each year.
So why doesn’t this rapid growth in marketplaces lead to a sharp increase in the number of quality product photos? Why do sellers still make mistakes in the visual presentation of their products?
We identified three misconceptions that prevent sellers from using professional photography on marketplaces and explain them below.
Misconception 1: Shooting for Marketplaces Is Low-Level Work That Doesn’t Pay Well
Many sellers believe that photos for marketplaces do not require high quality and that amateur shots are sufficient. Indeed, there is still a lot of low-quality content on marketplaces, and some sellers are satisfied with such images.
However, the level of customer demand is noticeably growing, and so is the competition. High-quality photos help stand out among numerous offers and increase sales. The principles of commercial photography are the same regardless of the platform, so you can and should shoot high-quality images for marketplaces.
Misconception 2: Anyone with a Camera Can Shoot for Marketplaces
This statement is partly true. Many sellers believe that taking photos for a marketplace is easy and anyone with a camera can handle it. As a result, they end up with images that don’t sell the product and get lost among similar items.
Fulfilling platform requirements and presenting products uniquely are crucial for successful sales. This is what distinguishes a product from others. Even simple items like socks can be photographed beautifully and effectively, but this requires a professional approach.
Misconception 3: AI Will Replace Photographers
There is a belief that AI will take over all creative professions, and sellers hope they can use AI to create unique photos. However, once a client understands what they want and can precisely formulate their requirements, AI might be able to generate unique photos. But that day is far off.
Even in this scenario, quality source images will still be needed: to generate a unique photo, the system will need high-quality images of the product from different angles. Currently, AI is nowhere near producing images comparable to those created by professional photographers.
Conclusion
Understanding and addressing these misconceptions is crucial for sellers who want to successfully sell their products on marketplaces. High-quality product photography is essential for standing out in a crowded market, and there is a growing demand for quality images that can attract buyers' attention and increase sales.
Don’t let these misconceptions hold you back. Take advantage of the opportunities that marketplaces offer and improve the visual presentation of your products by providing high-quality images that increase sales and meet the growing demands of today’s buyers.